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Houston's Farm
A refreshing new look for Houston’s Farm fresh produce
As a renowned supplier of quality retail branded products to Woolworths, Houston's Farm asked us to help them update their own product brand for national channels.
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A key part of the design solution was to build a consistent architecture across multiple formats with improved in-store navigation. The packaging strategy combines bright colour blocking and a playful script to stands out in the fresh produce aisle. Salad mixes and kits are differentiated by ingredient based patterns.
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This diverse product range required the blending of graphic and structural design solutions to create a consistent portfolio for Houston's Farm.
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– Grant Davies, Design & Strategy Director
Creative Makeable Sustainable
Design Strategy
Idea Generation
Concept Development
Structural Design
Branding & Identity
Graphic Design
Finished Art
Prototyping
Test & Learn
Supplier Management
Manufacturing
Technology
Digital Printing
Sustainable Strategy
Solution Roadmap
Policy Guidance
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